Organic Food Label Dilemma of 2014

Organic food is something we are truly passionate about here at BerryBreeze. Our raison d’etre is to sustain the quality and improve value of fresh food. We make a product that keeps fruits and vegetables fresh and live for 2-3 times longer. It’s something we take great pride in, and it is part of the reason we often purchase organic food for our homes.

We saw an article over the weekend that alarmed us. The civil war currently taking place within the world of organic food became public as the National Organic Safety Board met last week in San Antonio. They were met by demonstrators concerned with the amount of non-organic materials that are allowed in products bearing the “organic food” label (for the record, there are some 200). The board has kept an awkward balance between an industry that has recently grown to the point that it struggles to keep up with demand, and consumers who still expect that what they are getting when they buy is 100% organic food. They have allowed various non-organics in five-year time periods, in which time producers are encouraged to find a natural alternative and then the item is no longer used ( the term they use is to “sunset” the item). Some examples include streptomycin, an antibiotic which has been used to treat apple trees (which is currently sunseting), and methionine, an amino acid incorporated in chicken feed (which is not).

Last year, the USDA changed the rules about how the board voted on these materials, now requiring a two-thirds majority to have an item. This has consumer groups concerned that the balance will now be tipped decisively in the favor of large corporations like Target and WalMart, now increasing their share of the organics market.  The whole affair brings to light an inescapable truth: the green and white organic label currently goes on products that aren’t necessarily 100% organic. Now, depending on how you view that, that may be a huge issue or not, but the important thing is to be an informed consumer. We noticed that some of the highlighted examples in the article, like the aforementioned chicken-feed and cows currently on organic dairy farms who were previously on conventional farms being treated with antibiotics and non-organic grains,were animal-related, which could easily be avoided with a vegan diet. Not everyone is willing to make that choice, so it is important that we make choices after we have done some looking into what exactly we are feeding ourselves and our families.

One area to start is the science behind BerryBreeze. Our newly-patented technology uses activated oxygen to neutralize bacteria, mold, and other microbes. Find out more about how BerryBreeze works, click here, and be sure to take advantage of our special Mother’s Day promotion!

How do you feel about non-organic materials being allowed in foods currently labelled “organic”? Leave a comment below!