Here at BerryBreeze™, we’re always talking about saving the planet by reducing food waste. Our solution is to extend the life of food in your fridge by releasing activated oxygen to kill harmful microbes and food-borne pathogens, as well as the ethylene gas produced by fruits and vegetables that cause ripening and decay. We figure if we can help food stay fresh longer, people will use what they have and throw out less. Throwing out less also means less trips to the grocery store, which means less money spent on both food and gas, which ultimately reduces your carbon footprint.
That being said, we’re not the only ones who see the connection between less food waste and solving global food and environmental issues. By some estimates, in the next 30 years, the world will need to produce 70 percent more food to feed the expected 9 billion people on the planet. However, the UN’s Food and Agriculture Organization has estimated that if the top food wasting nations in Asia (not to pick on Asia, but that was an area of focus for their study) could limit the amount of vegetables and cereals wasted in production and post-harvest storage, we could reduce that future need by 60%. That’s food waste occurring before it even gets to market. What if we could make up that last 10% on the other end of the supply chain in homes around the world by using BerryBreeze™? We believe we can!
That’s why we are so excited about not just changing the way Americans buy, store, and eat their food, but creating a global movement. Last week, we shared ads from our recent launches in Japan and the Netherlands, as well as the fact that we are either now available through local affiliates in India, Australia, New Zealand, and Canada. We are also very close to bringing BerryBreeze™ to the UK and Israel! Changing human habits and fostering responsible environmental stewardship worldwide can’t just be an American effort or a European or Asian effort. It’s going to take participation from the world community to make change a reality.
What better time to reflect upon this than right now, while the Winter Olympics are taking place across the world. People from all racial and cultural backgrounds are coming together to celebrate what is best in all of us. There have already been stories of teams from different countries helping one another out, even though they are competing against one another. There is also this great story about two countries sharing a medal. The games aren’t over yet, and we’re sure there will be more to come before they are. It all makes us wonder why we can’t come together as Americans and as global partners with like-minded people all over the world and commit to making a difference with this simple yet effective technology. As we wrote on Monday, during World War l, millions of Americans came together voluntarily to commit to forego meat once a week in order to support the war effort. Although its easy to become cynical in our modern age and write off our ability as citizens to do big things together because they need to be done, we at BerryBreeze™ beg to differ. And we invite you to join us if you haven’t already!
Have a thought about food waste, global interconnectedness, the Olympics, or our ability to come together to affect change (wow, we covered quite a bit here, didn’t we)? Leave it in the comments section below.