If you like to shop organic in the beverage aisle, then you know that Naked Juice, one of America’s leading natural juice brands, has been in trouble recently. In 2011, Naked Juice was accused of withholding information about genetically modified foods (GMOs) and synthetic ingredients in their juices. Sustainable food fans filed a class-action lawsuit against the brand, and although Naked Juice maintains its innocence, the manufacturer recently reached a settlement of more than $9 million.
Naked Juice is required to remove the term “All Natural” from their labels as part of the settlement, which means that consumers who are interested in organic living have a new choice to make. Where can they find natural, wholesome juices now?
The 5 Best Ways to Shop Organic When You’re Thirsty
Finding quality organic juices can be tricky. If you’re thinking about switching to Naked Juice’s main competitor, Odwalla, maybe PepsiCo’s purchase of Naked Juice back in 2007 should serve as a warning: we see what happened there, and Odwalla is now a subsidiary of The Coca-Cola Company. Wouldn’t it be better to seek out companies that are in the juice biz for the right reasons? To help you out, we’ve come up with this list of five options that will help you shop organic and still get your juice fix.
1. Noble Organics Juices. Noble is a Florida-based juice company that has been family-owned and operated for four generations. Their line of organic juices, including apple, orange, orange-tangerine and grapefruit, are certified USDA organic. Noble is also committed to sustainable food practices – their bottles and labels are made from a renewable, plant-based “bioplastic” called Ingeo, and the company won an Earth Charter U.S. Sustainability Award in 2012.
2. Elite Naturel Juices. There’s no guessing involved when you pick up a bottle of juice from Elite Naturel – they make it very clear that their products are made with “100% natural ingredients and contain NO additives, NO preservatives, NO added sugars, NO artificial colors, and NO GMOs.” All of their juices are made without concentrate, and they’re bottled with pulp. Elite Naturel’s line of 100% USDA-certified organic juices includes some unique flavors, like black mulberry, rose sherbet, honeydew melon and pomegranate acai tart cherry.
3. Purity Organic Juices. Every bottle of Purity Organic juice is certified USDA organic, and they’ve got a ton of great options – everything from orange and apple juices to mango, strawberry, pomegranate and blueberry blends. They even make organic coconut water. Purity Organic stresses the positive impact that organic living supporters have on organic farmers, and they work directly with those farmers to help cut down on the cost of production.
4. Local Juice Bars. Most bottled juices are pasteurized, a necessary step for your safety if you shop organic. But the process often results in some vitamin loss. If you’re on the go and you want a super-fresh beverage that doesn’t require pasteurization, look for a good local juice bar instead. You’ll get all the benefits of freshly squeezed juice without any of the effort, and supporting local businesses that care about sustainable food and organic living is a great way to make an impact on the environment and on the health of your community.
5. Juicing at Home. If you don’t mind a little extra work, you can become a stay-at-home juicer. This gives you maximum control over the ingredients that go into your favorite juices – and when you shop organic at local farms, you’ll be supporting farmers who share your sustainable food ideals. You’ll have access to fresh, organic juice every day of the year – day and night. And who knows what sorts of weird (but incredibly tasty) recipes you can come up with on your own?
Naked Juice’s labeling fiasco has outraged many organic living advocates, and that’s understandable: they just want to know what they’re putting into their bodies. If you’re looking for an all-natural juice beverage that doesn’t contain GMOs or synthetic ingredients, any of the juices and strategies we’ve listed here would be a great alternative to Naked Juice. Please share this list with any of your friends who need a new organic juice source, and don’t forget to shop organic when you get thirsty!